About the Project
Designed a digital campaign focused on providing Internet access in restricted regions for the VPN brand in an animative manner. A multi-faceted social campaign targeted to the 25% of global population facing daily censorship of internet services, driving change initiatives and encouraging dialogue on the matter via multiple mediums.
All production, from conceptualization to music production and sound design were handled in-house with additional animation support by a partner.
Video Views: 100K
Website Hits: 2K within 24 Hours
Shared Impressions: 1.4M
Daily Installations: 35K – 40K